Previa and pH brand were created with a specific aim: to satisfy those using our products. We are a young brand with a strong desire for growth. We believe in enhancing the quality of life and we are eager to be there for you, to feed your passion and to take care of your hair. Presumptuously, we consider ourselves to know you, and know what you need to use on your hair. Our products are a part of your everyday life, and somehow - in their own way - make a difference, make-it better. We want to become your favourite means of expression. We are seekers of beauty, lovers of authenticity, innovators and fans of nature. Our philosophy is in our motto: Your hair. Love it. Proudly produced in Italy, is a laboratory of research where hair science and art meet. Beauty in its absolute value inspiration