ITALIAN BEAUTY CONCEPT SRL is a start-up family owned Company, founded by Mrs. MONICAVALGIUSTI with the aim of developing powerful antiaging skincare products under the brand PUREVANITY . PUREVANITY is unique because it is based with italian Saffron and the best organic ingredients from the nature. Safe. Healthy & Ethic is our claim and our promise: Safe : for preserving the skin from alergies, intollerability and dangerous ingredients Healthy : for donating the skin the most powerful organic actives from organic cultivations Ethic: 100% italian. The VEGAN formulation is a responsible choice in the respect of nature. Not tested on animals, no animal derivates. Muslim-friendly Be Ethic : choose PUREVANITY skincare and donate the skin a younger,