The BeautyCo was founded in 2010 by Ms.Deena AI-Ansari & Ms. Souha Sawan, as a direct response to the challenge that many professionals within the beauty industry faced while trying to source unique or hygienic beauty products and solutions. Local suppliers in the Middle East simply did not offer such products and as a result clients within the MENA region did not have access to them. Determined to bring quality and excellence to the local market, the founders established The BeautyCo with a goal to bridge the gap between established international brands and consumers across the region. Over a short period, The BeautyCo operation expanded significantly to include the establishment of branches in the UAE and appointments of sub distribution channels. This was made possible due to the commitment to the brands represented and the professional and passionate management team operating the Company. www. thebeautyco.net