The success story began in 1991 when PAMCO, a company specialized in Perfumes & Cosmetics was established in Beirut, Lebanon, forming later on the cornerstone of PAM HOLD. Over the years, PAMCO has met all business challenges and grown to form a team of 140 experienced professionals. Today, PAMCO's fields of activities include the Luxury Perfumes brands distributed among all major department stores, malls and perfumeries; whereas its FMCG brands are available in more than 1,500 outlets, such as supermarkets, ret.ailers, wholesalers. PAMCO business is complemented by The Retail Outlets: Beauty Concept - Perfumes & Cosmetics and Beauty Express, offering SPA services in malls, as well as THE PROLOFT Beauty Academy. In 2009, PAMCO MENA was established to become a master distributor of international brands in the MENA Region including China Glaze, Andrea, Seche, Gelaze, Everglaze, Nail Tek, Gena, Gigi, Magic Stylo, Salon Perfect etc.